Week 4- Typography

"Light bright and Sparkly" is a very light font with a magical touch to it. These letters match the magical feel of the poster and compliment the poster by bending and twisting like some of the flowers and stems in the background. I feel like it works well with the poster because the words compliment the theme of magic and tiny creatures without over powering the poster. Even if these words were not on the poster, it looks like a font that can represent fairy's and describe something light, secrative but fun. This works well because it shows that the font used can be for anyone with a good message, positive ad, or maybe even a romantic/elegant message.

This "Cook Book" is using many different font's on its cover page. The fonts vary depending on the message. One common thing to notice, is that the fonts seem to represent how somebody would say each text. For the "I Don't Know How To Cook" portion, the designer choose to use Times New Roman-Bold, that suggests a strong statement. In italics the words "You can't mess up!" seem to be the second most important text. Once again written like how one would feel, this font show more of a whisper/something you're trying to hide. The font helps to draw your attention back to the cover and almost talking in your head, answering any doubts that you may have had. Both texts' work well with for this book because they relate to common emotions people may feel when thinking about cooking. The times New Roman-Bold font doesn't seem to be the only font used for cook books but it is common when looking at serious messages. The book seems to be geared to anyone who cannot cook, but the font does not seem to be a stereotypical one.

"27 Dresses" uses a very unique font across the wedding dress. The designer here choose to use a script type of font that ranges in different sizes. When I first saw this photo I thought of busy brides and wedding planner's scribbling in their books for things to get and meetings to attend. As I have seen the movie myself, I believe that the designer did an amazing job and choose the correct text. The loose scribble type of writing works on this page, for the text varies drawing your attention to more important sections with a lot of creativity. I feel like the text used can also connect with women and maybe even men who are in a rush, or organize loosely like this cover. As the movie may be classified as a "chick flick" this text is a good drawer of attention for women and everyone who has ever had to jot down a note.

Week 3- Colours & Radio Format

Being in the third week of school has been surreal, travelling has become routine and I am much more comfortable with the schedule. This week in our Digital Media lecture we focused on colour, how it’s used, different terminology and complementary colours. Though this lesson opened my eyes to the importance of relation through colour and how it helps to focus certain items on a page, it felt familiar. I got great comfort out of the lesson, as it reminded me of kindergarten and the good old times of matching colours and learning which colours made what. Though I enjoyed the whole lesson the piece on saturation and tint stood out to me. With the poster assignment coming up I feel like those tools will be useful to me on some of my photos. As well in the lesson we were given a sight that helps one find complementary colours, different shades and tints and variations of saturation (www.colorsontheweb.com/colourwizard.asp). This site proves to be very helpful and may help with my poster but can also help with painting a room, getting dressed or decorating various things. After this class I found myself looking at designs all over downtown. I was searching for the focal point on posters and lookingat the mixes of colours and how they worked. During the other portion of lecture we took a look at Radio formats and how programming works for each format. We looked at Adult Contemporary, Contemporary Hits radio, Rock, Country and more. I feel like I relate the most to Contemporary Hits radio and with no surprise it caters to my age group. I was surprised to learn about the times when music was played, and when commercials and ads were incorporated. Everything seemed to be related to times of the day and when there listeners were tuned in. For instance during mid day, many stations tend to play more music and fewer commercials because they cater to people at work in offices or on there lunch break. Learning about these formats and styles are really helpful to me. They will be very useful in our radio show assignments as well as when I listen to stations. After learning about the various genres and formats, I plan to expand my listening band to stations I normally would listen to and see how they work as well. I look forward to the next couple of weeks and how this information will help me and how I will change with the knowledge I’ve learnt.

Week 2- Design Principles.....CRAP!

CRAP?... what is it you may ask,


Contrast
Repetition
Alignment
Proximity







These four principles are helpful tools when creating visual design.
<http://www.ecostreet.com/blog/energy-saving/2007/11/04/use-electricity-wisely/>



The following poster's each represent a different principle used in their visual design.

In this poster from <http://www.digital-day.com/default.aspx>, The principle I will focus on is proximity.

The first thing you notice when looking at this poster is the dogs. Of hand I can tell that the three little dogs are on a separate side to the larger dog. Secondly the words under both dogs show the same message by their spacing as well as what they say. These are examples of proximity and their spacing through the page. By continuously separating the words and photos it allows you to follow the flow of the page and notice the differences. As well the information comes across clearly through this design. If all the same information was to be spread on one side or closer together, the message would be lost.




















The dark Knight poster is from<http://www.johndavidhead.com/jhead/johnhead.nsf/dx/new-dark-knight-movie-posters>, it is an example of the principle of Alignment.

One of the more obvious alignments in this poster can be seen as the frames of the window. They are spaced evenly from right to left and act as a marker for the poster. This is for the main focus of where, when, why on the poster. As well a very good technique they used was aligning the important "must knows" of the poster. If you look in the centre from top to bottom, you can see the poster has the title, character and when it would be coming out aligned down the centre.
Also at the bottom of the poster were the makers and studios are printed they are put in a straight line spaced throughout the page. This ads to the simplicity of the page and were focus is to be. If all the words were justified left underneath each other the focus may be shifted from The Dark Knight to unimportant information.














This Sony billboard is from<http://www.2dayblog.com/blog/2007/09/17/attractive-billboards/?lang=en>, it is an example of the Contrast principle.

There are many different billboards around the world that are very creative and unique like the Sony one above. This poster uses colour and challenges the limitations of billboards. The Red on this billboard is very different from the whit back splash it is posted on. Both that and the realism of the paint contrast with the billboard. The television and white back spread act as solid objects. The flowing paint is opposite of the very static billboard. Showing that contrast can be in not only colour but objects.















Fantastic four poster<http://muragdoctor.wordpress.com/2007/07/07/unfantastic-4/>, an example of repetition.

This poster is a good example of Repetition because it shows examples in more than one way. First of the poster is divided by four and in each section their is a character. As well the names of each character is represented along the bottom of the under each character. Some little similarities and use of repetition os found in on the characters. The way the light falls on each of their faces is the generally the same, each is posed facing the same direction. This adds a unison look to the poster that goes along well with the whole team, and superhero look. In use of the colours on the page, the blacks and blues are used throughout the page getting really dark in some areas and light in others. One more small detail would be the title of Fantastic Four being on the right side of the poster just like all the emblems on the team members.

Digital& Audio Media- Week 1

Well hello,

Week one of universiity,and boy have I learnt alot. The classes are amazing and I am constantly learning something new.

Before class started I belived digital media to be about several forms of media through a digital form. To me this was the web, billboards, electronic signs and more. I expected that we would learn to make ads, groom our creativity, learn how to express our messages and display media at a new level. After my first class in lecture I learnt what the course would be doing in detail and what I could expect. I still believe that we will be learning new froms of media. Some will be new and others I have a little knowledge in. A difference, and something I didnt expect was the detail to original images, music and work that we produce. I didn't think that we would be copying and pasting, i just thought that we were able to use more things than we can.

Taking a course in digital media is more than just learning about web design or how to create a poster. It is important for the attention to detail, creativity, and skills that may be used across the board in seperate areas. From taking this course you learn about skills that ultimatley benifit you. For instance, one of our assignments to come is creating an original poster or CD cover. By learning how to do this, I am able to market myself in the future with portfolio covers, personal CD's and more. All these skills will help broaden my comprehension of the media world.