Week 4- Typography

"Light bright and Sparkly" is a very light font with a magical touch to it. These letters match the magical feel of the poster and compliment the poster by bending and twisting like some of the flowers and stems in the background. I feel like it works well with the poster because the words compliment the theme of magic and tiny creatures without over powering the poster. Even if these words were not on the poster, it looks like a font that can represent fairy's and describe something light, secrative but fun. This works well because it shows that the font used can be for anyone with a good message, positive ad, or maybe even a romantic/elegant message.

This "Cook Book" is using many different font's on its cover page. The fonts vary depending on the message. One common thing to notice, is that the fonts seem to represent how somebody would say each text. For the "I Don't Know How To Cook" portion, the designer choose to use Times New Roman-Bold, that suggests a strong statement. In italics the words "You can't mess up!" seem to be the second most important text. Once again written like how one would feel, this font show more of a whisper/something you're trying to hide. The font helps to draw your attention back to the cover and almost talking in your head, answering any doubts that you may have had. Both texts' work well with for this book because they relate to common emotions people may feel when thinking about cooking. The times New Roman-Bold font doesn't seem to be the only font used for cook books but it is common when looking at serious messages. The book seems to be geared to anyone who cannot cook, but the font does not seem to be a stereotypical one.

"27 Dresses" uses a very unique font across the wedding dress. The designer here choose to use a script type of font that ranges in different sizes. When I first saw this photo I thought of busy brides and wedding planner's scribbling in their books for things to get and meetings to attend. As I have seen the movie myself, I believe that the designer did an amazing job and choose the correct text. The loose scribble type of writing works on this page, for the text varies drawing your attention to more important sections with a lot of creativity. I feel like the text used can also connect with women and maybe even men who are in a rush, or organize loosely like this cover. As the movie may be classified as a "chick flick" this text is a good drawer of attention for women and everyone who has ever had to jot down a note.